NEWS
FOR IMMEDIATE RELEASE
Sparro Partners with Ericsson to Deliver Private Cellular Network for Enhanced Operational Connectivity at the WM Phoenix Open
HOUSTON, TX — SEPTEMBER 8, 2025 — Sparro, a leader in enterprise connectivity solutions, has announced they are deploying Ericsson Private 5G Compact to enhance secure, high-performance communications for critical operations in the enterprise.
The solution was successfully demonstrated at the 2025 WM Phoenix Open, where Sparro implemented a CBRS-based private LTE network across the tournament grounds. The network supported WM’s logistics, staff communications, and VIP services, delivering seamless connectivity in high-density areas where public cellular and Wi-Fi often fall short.
Ericsson Private 5G Compact is a fully integrated private cellular network solution that delivers more connection reliability, scalability, and security than Wi-Fi. Together this partnership will ensure a safe and reliable deployment, bringing optimal coverage.
“The private cellular network performed exceptionally, providing reliable data connectivity to over 70 WM managers and support staff precisely when and where they needed it most. This network enabled our team to stay connected throughout the entire tournament — an achievement that was previously impossible due to cellular congestion on the course. The enhanced connectivity, or ‘super Wi-Fi’ as I like to call it, was particularly beneficial for the WM Command Center, Hole 16, and Thunderdome working areas, significantly improving operational efficiency,” said Brian Looper, Manager Improvement & Analysis II at WM.
The end-to-end deployment from Ericsson includes indoor and outdoor radios, a converged 4G/5G cellular core, and Ericsson Cradlepoint enterprise-grade routers with real-time network monitoring using its cloud management platform, NetCloud. Over 70 WM staff used the private cellular network for secure, high-speed data access, with daily usage exceeding 130 GB — without a single performance complaint.
“Private cellular networks are transforming how enterprises operate in complex environments,” said Cheryl Kasper, Senior Vice President of Global Strategic Service Providers at Ericsson Enterprise Wireless Solutions. “Our collaboration with Sparro demonstrates how dedicated cellular networks can deliver the reliability, security, and scalability that modern operations demand.”
“Sparro is proud to lead the integration of private cellular into real-world enterprise environments,” said Jason Wickam, General Manager & Vice President at Sparro. “Our work with Ericsson at the Phoenix Open exemplifies our dedication to delivering top-tier connectivity solutions. By deploying advanced private cellular networking, we are ensuring robust communication and operational efficiency throughout the event. This collaboration highlights our unwavering commitment to innovation and excellence in connectivity.”
This partnership highlights the growing role of private cellular in enterprise environments, offering scalable, interference-resistant connectivity for events, logistics, and industrial operations.
For more information, visit www.gosparro.com.
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ABOUT SPARRO:
Headquartered in Houston, TX, Sparro, a subsidiary of WorldVue, is a B2B client-centric networking and applications solutions provider. We align with the strongest and most innovative global communications and technology product providers to provide a single-source solution for Fortune 500 enterprises, real property portfolio owners, and industry-specific business leaders. Our team of experienced professionals is driven by the long-term success and satisfaction of our partners and clients.
Sparro orchestrates the digital transformation of large enterprise customers through adaptive and autonomous networking, edge cloud, IT agility, connected security, and communication/collaboration products. Sparro will help companies move toward hybrid cloud environments by offering a range of managed services designed for easy installation, maintenance, monitoring, and management of our services to simplify the path to deployment and use.
ABOUT ERICSSON:
Ericsson’s high-performing networks provide connectivity for billions of people every day. For nearly 150 years, we’ve been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises. Together with our customers and partners, we make the digital world of tomorrow a reality. www.ericsson.com
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Ella Steele
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Reagan Baker
Brand & Public Relations Specialist